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Less is More: Advertising That Hit the Mark in NYC
May 24, 2018

In the city that never sleeps, you can’t walk outside without being bombarded by advertising. From billboards to busses, taxis to train stations, advertising in New York City has reached an all time high.

    So, how you make your company stand out amidst the sea of advertisements?

Postmates has recently launched its “We Get It” campaign, which features slogans on brightly coloured backgrounds promoting its partner vendors such as Milk Bar, Tacombi, Shake Shack and more. Here are three reasons why the “We Get It” Campaign is marketing genius.

Humor

Not only are the new ads for Postmates intriguing and eye-catching, they are humorous. Tasteful humor provides an extra edge in advertising when used with tact and purpose. If you can get someone to laugh, they are more likely to remember what they saw and tell someone about it. Personally, we at STEALTH really enjoyed this one:

a subway platform with two small Postmates billboard ads

Image Source

Localization

Postmates advertisements in New York (and other locations) use local landmarks and lingo to appeal to the audience. When you’re targeting your advertising to a specific locale, using information that is relevant to the people in that area makes the advertisements memorable and unique. Here’s our favourite location based ad:

A royal blue Postmates billboard on a wall next to a subway entrance.

Image Source

Color

Each advertisement in the campaign contains white text on a brightly colored background. Psychological studies have shown that certain colors have emotional undertones (red = anger, blue = sad) so using specific colors can help your ads connect to your audiences. Don’t the bright colors below make you happy (and a little bit hungry)?

A group of 5 Postmates billboards all side-by-side in various colours.

Image Source

If you’re ready to have next level advertising for your brand, call STEALTH. We can't wait to work with you.

If you want to check out more of the Postmates ads click here!

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