The way people shop for everything has radically changed

The way people shop for everything has radically changed over the past three years

It's true. The combination of inflation and changes in technology have created a “perfect storm” that has completely changed the ways that people make their buying decisions. And that means that the traditional advertising and marketing vehicles you have used in the past will not work the way they used to.

The rules have changed!
Almost every tool you may have used in the past has come under attack as people have changed the way they get their information — everything from traditional advertising like radio, TV and newspapers, to word-of-mouth referrals has changed.

Where do you go to for advice?

Years ago, I was suffering from a painful elbow “stress injury.” Now, the fact is, pretty much any Doctor or physiotherapist can help with that kind of injury. But I had it in my head that I needed to see a “sports doctor” An expert.

Did I go to the yellow pages, under “Doctors” and start phoning for an appointment? No. I turned to friends for advice- runners who tortured their bodies every day and invariably ended up in physio or a doctor's office to fix their self-imposed damage.

I'm sure you've done the same — turned to relatives, friends or co-workers for advice when you needed a plumber, dentist, mechanic or roofer.

But these days, instead of cornering your friend, you probably just turn to google or a social media chat room before ever turning to your personal contacts. And just like personal referrals, other types of traditional advertising have lost much of their ability to influence buyers.

90% of websites out there may be useless, but yours doesn't have to be one of them.

You can have a website and marketing system that will generate a steady flow of new clients, patients, customers, employees, or evangelists for your business. In the coming months and years, it's going to be almost impossible to compete in business without a great response-generating website and traffic generation system. And to get that you need much more than a plain jane website that just anybody can build you.

You need actual direct response marketing expertise. You need design, programming, copywriting and video production skills. You need professional traffic management, search engine optimization, social media management and media buying. You need a marketing team who will work directly with you to create a lead and sales generation machine that performs for you - 24-7.

Websites and marketing systems that captivate, connect, and convert.

Many businesses have struggled to keep their heads above water through the pandemic. I hope you have come through it, as many have, stronger and leaner. We're still facing challenging times. Inflation, supply-chain issues, international conflicts and government overreach still threaten all of us. But if you're like the best of us, you're not going to take it lying down. You're going to fight back against the fear and inertia that paralyze many businesses.

If you're ready to face the challenge - we're here to help.

We afford to wait for “word of mouth” business. You can no-longer ignore your advertising and marketing systems. You can no-longer assume the loyalty of your customer base. We can help you take that first step forward to dramatically grow your business. Because… You need to use every skill and weapon in your business arsenal to bring back customers, clients, patients and great employees… You can no-longer afford to sit back and wait for the cash register to ring.

If you aren't grabbing the attention of your prospects when they need you, someone else will!

Up until now many otherwise savvy entrepreneurs and professionals have approved websites that are little more than fancy business cards. But think about it. Would you invest your valuable advertising dollars on a TV or Radio ad that that said nothing more than, “We Sell Cars.” or “We're Chiropractors.” Or “We supply fertilizer.” Of course not! There's a lot of crappy advertising on TV, Radio and in print. But even the worst ads usually try a little harder than that.

So why would you accept that from a website? The truth is most websites aren't much more than boring placeholders - digital business cards. Oh sure, some of them can look kind of cool - for a few seconds. Until you realize they are little better than what you could expect from an old-fashioned glossy brochure, left to gather dust on some out-of-the-way coffee table. Wasted time. Wasted money.