With near 20 years of experience in the technology industry, Fred possesses vast knowledge on how to build top client bases. Paying careful attention and understanding targeted markets, Fred can create new processes or technology-based products to innovatively solve issues, drastically improve efficiencies and significantly increase profitability.
With his career experience on the business side of building tech companies, he has focused his own skill development in market analysis, market strategy, marketing communications, product development, business development, client relation management, team leadership & management, and extensively in sales.
Also, in his free time he has volunteered for many boards and working committees for organizations like the Greater Saskatoon Chamber of Commerce, National BioTechnology Week, Saskatchewan Intercultural Association, United Way, Saskatchewan Abilities Council and many others.
Outside of his professional life, Fred enjoys conquering personal challenges in activities, projects, and sports. He grew up skiing but quickly switched to snowboarding and never looked back, once snowboards hit the market back in 1988. Having grown up in Saskatchewan and loving the natural elements, he learned how to windsurf and snow kiteboarding. As a youngster, he competed in mountain biking races and soccer tournaments at the provincial and national level. From his soccer days he learned what it takes to win as a team.
He also has a passion for traveling and lived in 4 continents before finishing his university degree. He backpacked through Australia, New Zealand, and the South Pacific. He also spent the turn of the century backpacking in Western Europe. Today he likes to explore new places he has never been to before.