The Challenge
CCM was a successful construction management firm that wanted to reach even higher levels of success. To do so, they needed to achieve a credibility boost to reposition themselves in order to attract better customers and land big contracts. They needed clarity in their message – to decide what they stood for and what set them apart from competition.
Their website was over five years old, created in-house, and ready for an upgrade. It had too much text and not enough focus on user experience (UX). They also had an impressive portfolio of completed and in-progress work, but they weren’t leveraging it to the fullest extent possible. They needed professional photography and a social media strategy.
The Approach
Marketing Strategy
As companies grow, it can be difficult to keep everyone on the same page. That’s why it’s useful to codify the company Mission, Vision, and Values as a north star to steer towards – a guide for internal decision making and external messaging. Who better to clarify what makes CCM great than its own wonderful staff and management?
We developed questions that would help uncover what makes the company strong and unique. From culture and values, to motivations and more. We surveyed 75 employees of the company, analyzed the data, and brought key findings to the owner and management team.
We held a brainstorming workshop session with CCM management and finalized a set of MVVs for the company. We codified them in a document as clearly and concisely as possible and presented our findings.
The company was delighted with what they learned from the exercise, and with the final results. We used these new guidelines to CCM culture when crafting messaging for their new website and marketing materials.
Custom Web Design
Clark Construction Management had a very barebones website. It featured a lot of text, a handful of black and white images, and not much else (see photo below). The goal was to elevate their game and establish themselves as big players in the industry. They needed a website that was up-to-date. More importantly, one that was interesting and that showed them in their best light. After all, first impressions are everything. After establishing a clear direction with the company’s new Mission, Vision, and Values, we got to work.
CCM’s new website is, in a word, impressive. The content is focused, the message is clear, and the website looks visually stunning. There is no doubt what this company stands for. They have the history and portfolio to back their claims, and you can easily take it all in through their new site. See it here!
Social Media Management
During this period of growth, CCM wanted to fill gaps in their public-facing presence. They wanted professional, active social pages in case potential clients, or anybody else, went to check them out.
We make regular posts on LinkedIn, Instagram, and Facebook. Our goals are to grow their social following, their credibility, and their reputation in their community.
A small sample of CCM’s social media results…
- ~230,000 monthly impressions across all platforms
- ~41,000 monthly engagements (clicks, likes, comments, shares) across all platforms
- 91% increase in LinkedIn Followers, year-over-year (LinkedIn is often the most active and important platform for B2B companies like CCM)
- 7th fastest growing page among construction firms in the GTA
Results
With clear company direction, a stunning new website, and active social pages, Clark Construction Management has every tool they need to keep growing into a major player in the Toronto construction industry. We’re proud of the work we’ve done with Mike Clark and CCM, and excited to continue growing together.
If you’re interested in being the next success story, get in touch today!
