AI SEO: What Does Artificial Intelligence Mean for the Future of Search Engines?

By optimizing your website for search engines, you can attract a steady stream of organic traffic and finally become the talk of the town (or at least, the talk of the internet).

Here are some of the ways you can do that.

AI SEO

AI SEO can look like a lot of things. Our clients are utilizing it for basic tasks such as content creation. AI SEO is so much larger than that, so we feel it deserves a breakdown of all the areas you could utilize.

We want to make everything more efficient, and we want to automate our mundane tasks, so we can focus more on developing high-quality content that resonates with our target audience.

Question. Do you review user behaviour and preferences to understand what types of content resonate with your target audience? Or do you write with keywords in mind?

If you don’t, that’s fine, but make it simpler for yourself. Utilize AI for all SEO, not just for writing content.

Here are some ideas of what automation for SEO can look like:

• Keyword research
• Search data
• User behaviour
• Content idea generation
• Content optimization

You can review different AI suggestions and implement the best ideas. You can also review and interpret the large amount of data, and the solutions it provides, such as:

• Identifying trends and patterns
• Analyze website data
• Make data-driven recommendations and improvements

AI-driven tools

• Analyzing link profiles
• Monitor link profiles for spam and low-quality links

Lastly, it would be great to create an overall strategy from all your findings from each segment above.

SEO is no easy feat. It can be hard to find someone who comprehends the answers you’ve gotten by utilizing AI, and implement the recommendations. It’s often way too much for one person. That’s why we always recommend finding an SEO agency, such as Stealth Media, that can help with the overwhelming amount of tasks. Including more challenging tasks, such as off-page optimization – building quality backlinks to improve your website rank.

What’s even crazier is how AI might change SEO forever…

We are already seeing it on Google. Google is starting to highlight the top answers to your search. This means the competition is even higher to be the answer that Google highlights.

Or what about Chat GPT? Many are starting to rely on answers from the chatbot rather than trying to research a solution and find answers on a website. Have you asked what it knows about your business? You might be surprised about the results and should start thinking about how to expand, change or be within some of its answers.

Fair warning. In our blog “Falling Off the Content Mountain: How to Recover and Reach the Summit Again” we gave a great breakdown on developing blog content by utilizing three different tools, and how to get away without being seen by the search engines AI content detector. Check it out here.

Search Engines Are Getting Smarter

Search engines are getting smarter thanks to artificial intelligence (AI) and advancements in machine learning. They focus on several data points such as natural language processing (NLP), personalization, visual search, voice search, and RankBrain.

Personalization

It’s great that we can transform our workflow and give more opportunities to us as employees for higher productivity. However, as search engines become more sophisticated, they search for created content with specific personalization.

Undoubtedly, AI-generated content lacks a personal touch, leading to a lack of engagement and connection with the audience. And search engines are highly focused on delivering engaging content.

Content not engaging = your content will not be shown.

So, how can you overcome this?

One of the best ways is to focus on your target audience and create profiles that you can use to personalize the content.

Imagine a member of your target audience. Talk directly and personally to them, focusing on their pain points and what matters most to them.

Using natural language will make it easier for your target audience to read the content. Nobody likes reading robotic language.

Don’t write a textbook.

Write for readers to read.

Visual search

Humans are wired to respond to and process visual information more efficiently than any other data type. In fact, research shows that the human brain can process images 60,000 times faster than text.

This means we can absorb and understand images and video much more quickly than written or spoken communication.

Search engines and social platforms understand our human tendencies, so they’re becoming increasingly sophisticated in their visual search capabilities. With this rise, search engines incorporate AI to analyze images and videos and understand their context, enabling them to return more relevant search results.

These are some quick ways you can optimize for visual search:

• Use descriptive file names and alt tags utilizing relevant keywords.
• Ensure that your website’s metadata includes structured data markup.
• Create high-quality videos.
• As more and more people use their mobile devices to browse the internet, it is essential to ensure that your website’s visual content is responsive and mobile-friendly.

Voice search

With the rise of voice command devices in our homes, it is no doubt that “voice search” is ever-increasing in popularity and should be considered in your SEO strategy. To optimize voice search, businesses need to understand how people use it and what they are searching for.

1. People utilize long-tailed keywords when utilizing voice search, because they use natural language when speaking. It is vital to ensure that the content on the website is structured in a way that makes it easy for search engines to understand and index the content
2. Optimizing for local search is crucial for businesses that serve a local audience. Most voice searches are location-based. This means people utilize phrases such as “near me,” “in [city]” or “close to me.” Optimizing your website for local search with a business name, address, phone number, and online directories will help search engines identify and display search results.
3. As you’ll see throughout this blog, mobile-friendly should be top priority. Most voice searches are performed on a mobile device. Or done on a home device and switched to mobile. A mobile-friendly website with a responsive design will improve the user experience and help businesses rank higher in search results.

By optimizing voice search, businesses can reach a broader audience, improve online visibility, and attract more customers.

RankBrain

RankBrain was developed by none other than Google. It was developed because the central premise of Google is to deliver a great user experience. RankBrain interprets complex search queries to provide more accurate results.

RankBrain will go beyond keyword matching and reflect more on the context and intent behind the search query, even if there are misspelled words or ambiguous terms.

RankBrain uses SEO AI to analyze factors, including user behaviour, site content, and backlinks, to determine the most relevant and valuable results — no more keyword stuffing. You must now focus on providing high-quality, relevant content that satisfies user intent.

And what better way to understand your user than focusing on your target audience.

Different Generations Search Differently

It is imperative to understand who your audience is and how they utilize different applications and language. Because different generations search differently.

Did you know that younger generations use more words in their searches than older generations?

Language and search terms used by different generations vary widely. For instance, younger generations might use slang or abbreviations in their search queries, while older generations may use more formal language.

Did you know that 40% of Generation Z searchers utilize social media applications such as TikTok or Instagram instead of Google?

This generation focuses on storytelling, authenticity, and community engagement. They don’t get the same content from Google as they do from social media platforms.

Did you know that Generation Z and Millennials are more likely to refine their search results by utilizing “best” or “how to”?

Being hyper-aware of the internet, the younger generations understand that there is information overload and have higher expectations of getting things done quickly and efficiently.

As the younger generation has grown up with the internet, they are more accustomed to and comfortable getting the search results they seek.

Where exactly do these generations reside online? How can we strategically employ targeted keywords across specific platforms for each campaign? We’ll get into this… Keep reading.

Many SEO companies are not taking complete advantage of some of these SEO trends described above.

What’s similar between these generations?

The main thing is that you can find all generations online.

Mobile Optimization

It isn’t true anymore to say that “only” 14-year-old teenagers are obsessed with their phones. Our tech overlords played “I gotcha,” and we now see our grandparents addicted to their phones.

In saying that, optimizing your website and content for mobile devices is highly important. Many businesses fail to recognize this importance and lose out on significant portions (and revenues) of their target audience.

Social Media and Search Engine Usage by Generation

Imagine trying to sell ice cream to someone who hates sweets. It’s not going to be very effective.

Similarly, if you want your website or online content to appeal to a particular demographic, it’s essential to understand their preferences and habits.

By understanding these generational differences, preferences and habits, you can tailor your SEO strategy to target your audience effectively. For example, you might use different keywords, hashtags, or social media platforms to appeal to a particular demographic.

We created a breakdown of how different generations use various online platforms.

Note: These usage patterns are general trends and may not be true for every individual in each generation.

 

 

So What Now?

SEO is a complex and ever-changing process, but it can be the secret sauce to making your website more visible to search engines like Google. By optimizing your website, you can attract a steady stream of organic traffic.

Enter AI SEO, the future of search engine optimization. It’s like a personal robot army that does all the boring stuff, leaving you free to focus on more strategies and creating high-quality content that resonates with your target audience.

AI can do everything from keyword research, data analysis, content creation, and optimization. And best of all, AI SEO can help you make data-driven decisions that can take your website to the next level — no more guessing games or crossing your fingers and hoping for the best. Having SEO AI is like having a superpower at your fingertips.

No time?

Don’t worry. We get that all the time from our clients. Not everyone has the time or expertise to take advantage of AI SEO’s benefits. Nor do they have the time to implement the suggestions.

That’s why we recommend contacting Stealth Media for our top-notch SEO services. Our team of experts can help you navigate the complex world of SEO and get your website the attention it deserves.

So, if you’re tired of feeling like the internet’s best-kept secret, and you want to become the life of the digital party, try AI SEO or hire Stealth Media.

Contact us today.