When the going gets good….
Calgary is a booming growing city and competition there is just as fierce. When the economy is rolling, more and more people decide to jump on the entrepreneurial bandwagon. For the most part, these businesses aren’t reinventing the wheel, they are just remarketing it. A good marketing strategy could make a big difference to your bottom line.
For example, comparing our industry – custom website design – on the search rank ratings, I can see that in Calgary, web design is a laaaaarge market. Conversely, searches for Saskatoon or Regina web design, or for custom web designers in those cities, turn up far fewer companies.
So, when you need to stand out in the Calgary crowd, what do you do? Well, like most of your competition, you need a website.
If you are in Calgary, you start out by picking a Calgary web designer, willing to custom design your new website. Now it’s time to start working on your website, which will be the megaphone for your company.
So, just how is a website like a megaphone?
Megaphones are useful with the right message, and annoying if not. Same with websites.
Imagine you are standing in a crowd, searching for a bathroom. As you start to search, someone starts shouting through a megaphone at you. You turn and look, thinking they might tell you what you need. They seem to know something you don’t – why else would they have a megaphone?
The problem is that the megaphone is distorting his words and his message doesn’t make a whole lot of sense. In the middle of his garbled, half understood speech, an ear-splitting screech makes you cringe.
You’re annoyed. You don’t know anything about what he was saying, and now you don’t want to. You turn away to try find a bathroom another way. The megaphone user, who did want to tell you what you needed to know, failed to keep your attention.
Annoying? Yes. Useful? No.
Now imagine you are in a crowd and a calm voice comes over the megaphone and explains where the bathrooms are and how to get there. On the way, you can find a shopping area where you can purchase the thing you didn’t know you needed.
This megaphone operator will get the crowd’s attention. Imagine if there were several megaphones, some screechy, some telling you things you don’t need to know and some explaining calmly that yes, we know you have a problem and here’s how you solve it. Who would you turn to for more information?
Good web design is the second megaphone. A good web designer knows that just having a website doesn’t get you noticed in a crowd where there are thousands of websites selling exactly what you sell. A good web designer gives you the website and teaches you how to use it effectively as a selling platform for your business or organization.
So be careful when you choose a web designer! Search the web for Calgary web design of course, but don’t stop there. Ask questions of the company you are dealing with. Check out their portfolio. Find out if they will help you build not just a website, but a selling tool that you can use.
It’s noisy and crowded out there. You need a megaphone but you also need to know how to use it.
Is your website your megaphone? Ask us some questions about how to use it in the comments!