User Experience (UX) is a key component of website building. It facilitates your clients interactions with your website and creates an easy, fluid way to navigate through the sites various features. If your Saskatoon company is struggling to convert browsers into customers online, enhancing the UX components of your site might be just what you need.
In our experience UX is comprised of four main components.
1. Easy Navigation – Anyone who visits your site should be able to find the information they’re looking for in three clicks or less. When your site has pages inside pages inside pages it makes it difficult for the users to navigate and find the information they are looking for. Keeping things streamlined is key to having good conversion.
DON’T MAKE YOUR USERS LOOK AT YOUR WEBSITE LIKE THIS.
2. Specific Call-to-Action (CTAs) – A CTA is the component of the site that encourages the people browsing on your site to perform a specific action. If you want your users to purchase your Saskatoon-based product or service, the main CTA on your site should be geared towards purchasing your product.
DOESN’T IT JUST MAKE YOU WANT TO PUSH IT?
3. Cohesive WebDesign – Have you ever visited a site that feels like a different company on every page where the colours and fonts change every time you go to a new page? The disjointed pages make the experience for the users less enjoyable.
YOUR WEBDESIGN IS THE PLACE SETTING FOR THE CONTENT OF YOUR SITE.
4. Clear Content – The words on your page matter a lot, especially in modern times where most people skim a webpage to see if it fits their needs, every word counts. Having content throughout your site that expresses your message clearly to the consumers is vital to creating good UX across the board.
HAVING CONTENT THAT YOUR USERS UNDERSTAND IS KEY TO A SUCCESSFUL WEBSITE.
Are you ready to build a site that is user friendly and leads to higher conversions of browsers to clients? If that’s the case, get in touch with us at STEALTH and we will help you build the perfect site.