May 23, 2017
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Cherry Insurance Marketing Case Study
Cherry Insurance Marketing Case Study

 

 

 

 

cherry insurance

CASE STUDY 2014

 

 

 

about the client

Cherry Insurance is the largest, privately owned insurance company in Saskatchewan. 

Since 1945, the Cherry family has grown Cherry Insurance into a powerful brand across the province.  They truly care about Saskatchewan people and it’s been a privilege to work along side them on their marketing.

 

 

 

 

objectives

 

objective #1

Build an innovative website strategically designed to convert visitors to clients.

objective #2

Use other marketing mediums throughout the year to:

STEP #1
Send potential clients back to the website to be converted into Cherry customers.

STEP #2
Produce influential brand recall to be the first company customers think of for insurance.

 

 

 

 

 

objective #1 - website

STEALTH set out to create the best insurance website on the market for Cherry Insurance.  In order to do that we had to follow the latest trends, focus largely on conversion, SEO all while making it look amazing.

 

VISIT WEBSITE

 

 

conversion

Conversion is the act of converting site visitors into customers.  This was very important with the Cherry website so STEALTH put their full effort into researching new techniques.  In the end, Cherry’s new website generates a minimum of 5 new websites forms per day whereas their previous website would only produce 1 every 6 months.

 

full responsive design

Responsive design is the new way of designing websites so they display well on all mobile devices.  The Cherry website now scales depending on the display dimensions.  This means that it looks good on both small mobile screens and large displays alike.

 

sticky navigation

Since the home page is quite long, STEALTH ensured the navigation stayed at the top of the screen even while scrolling.  This allows the website to be much more user friendly as users can easily navigate at any time.

 

expandable service layout

As Cherry Insurance offers many different types of insurance to its clients it was a challenge to display them all effectively.  We achieved this by group all the different insurance into 3 groups.  We then added some roll over effects and it now easily and effectively displays all the different types of insurance.

 

search engine optimization (seo)

What is SEO?  Search Engine Optimization is when we optimize a website so it appears high in search engines for certain keywords.  This was performed on a variety of keyword and phrases for Cherry Insurance.  This aided greatly by increasing natural search traffic and website forms.

 

before stealth redesign

The Cherry insurance website had experienced low visits for a number of years.  They hadn’t received any website forms for a very long time so it was time for STEALTH to change all that.

 

 

after stealth redesign

 

Following the STEALTH redesign, Cherry Insurance has experienced a large influx of new prospective clients and couldn’t be happier.

 

 

 

objective #2 - marketing

Now that the brand new Cherry Insurance website is up and strategically designed to convert visitors into clients, all we had to do was develop attention-grabbing advertisements across a variety of mediums and send users back to the website.

So how did we do this?
 

1. Creative Billboards in key locations

Not only did STEALTH design very creative billboards, we also hand picked the locations so that every billboard had a huge volume of traffic and Cherry got the best return for their investment.

2. radio advertisements

STEALTH handpicked radio stations and times to get the most exposure for our client.  Then we searched high and low for the best professional voice actors that had a natural talent for comedic timing.  

Plus, STEALTH developed a new jingle for Cherry and scouted some of the best Saskatchewan talent perform it.

 

 

 

3. unique youtube advertisements

In 2014 we decided to try a new form of advertising that showed a lot of promise.

True-In View YouTube Advertisements are the 5 second skip ads that appear before videos play on YouTube and they are fantastic (ask us why).

Prior to animating these ads we wanted to set out criteria that we wanted to achieve:

1. An entertaining design that will peak consumers interest.

2. Match Cherry’s simple whitespace branding.

3. Strategically lay out the ad for maximum exposure.

Watch them below:

 

 

 

 

 

 

4. Spin-2-win contest

Challenge: As insurance can be seen as a somewhat boring subject, how do you convince potential clients to visit an insurance website?

Our Answer; a slot machine contest (with cherries of course!). This simple contest has driven a ton of new repeat traffic to Cherry's website and has turned into an annual event. Players would perform a simple spin (a limit of once per hour) to try to line up matching cherries.

Players who achieved this won brand new iPads and it was a blast handing them out.

 

Do you have a marketing budget that isn’t being used to its full potential?  Contact STEALTH.  We’ll build your brand and have new customers running to your door!

 

LET'S WORK TOGETHER

 

Northlands College Marketing Case Study
Northlands College Marketing Case Study

 

 

 

 

Northlands College

CASE STUDY 2014

 

 

about the client

Northlands College is an innovative regional college that provides quality education opportunities for students in northern communities. With four campuses serving all of Northern Saskatchewan, Northlands College offers the best way to expand their students knowledge and horizons right at home.

 

 

 

 

objectives

 

objective #1:

develop a symbolic icon to represent northlands

This logo design was very important.  Northlands previous logo was quite outdated and needed a visual identity overhaul that would build their credibility as a leading regional college, all while building their stakeholders confidence in their new brand.

objective #2:

 
build a beautiful website

Following the creation of their visual identity, STEALTH set out to build their website from humble beginnings to a leading regional college presence.

 

 

 

objective #1 - logo

STEALTH set out to create a visual identity for Northlands that is simple, memorable, timeless and versatile.

 

previous logo

Northlands old logo had been made up of cliché imagery and had lasted for years.  Too many northern logos had trees and sunshine visuals so we tried to expand the horizon with a completely new look.

 

 

new northlands logo design

For the new design, STEALTH worked very closely with Northlands to develop a symbol that represented all the facets of the northern peoples art and culture.

Not an easy task but we set out to prove ourselves.

Here are some northern images that inspired our design:
 

 






 

 

 

testimonial

"Stealth was fantastic.  When looking for someone to redesign Northlands College’s website we had to get a number of quotes from different companies across the province and Stealth Interactive was clearly the best choice. Bottom line, Stealth has created marketing materials that have given us results.  They redesigned our logo, website, trade show booths, business cards and since working with them, our credibility & funding has increased substantially.  Plus, we're constantly receiving complements on our new brand, website and marketing materials which is the biggest testament to Stealth's work.

They are the real deal.  Go with them, you won't be disappointed."


 
Jamie Chester, Northlands Regional College, trainnorth.ca

 

 

 

 

objective #2 - website redesign

Our mission was to create the absolute best regional college website to quickly build Northlands College’s credibility in order to attract funding and start preparing the northern Saskatchewan people for the challenges and opportunities ahead.

 

VISIT WEBSITE

 

html 5 sky banner

HTML5 assists in developing moving elements that work on desktop and smart phone/tablets alike.  We decided to try something unique for Northlands College.  Since the northern lights are beautiful up north, we decided to display them moving proudly in the top banner.  However, we wanted to take it a step further so from 9am to 5pm it shows a blue sunny sky and from 5pm to 9am it’s the northern lights.

 

fully responsive design

Responsive design is the new way of designing websites so they display well on all mobile devices.  The Northlands website now scales depending on the display dimensions.  This means that it looks good on both small mobile screens and large displays alike.

 

sticky navigation

Since the home page is quite long, STEALTH ensured the navigation stayed at the top of the screen even while scrolling.  This allows the website to be much more user friendly as users can easily navigate at any time.

 

news & events

Since there are always many new things going on at Northlands College, we wanted to simply showcase all the news and event prominently on the home page.  There’s a news notice located at the very top of the page and a preview of the 3 latest about half way down the page.

 

before stealth redesign.

The Northlands College website had been stale for a number of years so it was time to freshen it up!

 

after stealth redesign

Following the STEALTH redesign, Northlands College has experienced a large influx of new prospective student and funding.  They say they couldn’t be happier.

Have a website that needs redone? Give us a call and let's work together.

 

Do you have a marketing budget that isn’t being used to its full potential?

Call us today.

 

We’ll build your brand and have new customers running to your door!

 

Let's Work Together


 

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